A no-fluff walkthrough of what’s working—and what’s not—for your Amazon listing.

From your images to your title, bullet points, and A+ content—we’re walking through it all so you (and others) can learn what to improve and why.

Expert Eyes on Every Detail

Real Talk, Real Improvements

A Lightning-style Public Audit

Want Your Listing Reviewed?

Every Episode. Real Listings. Real Feedback.

Real Listings, Real Feedback

Each episode features actual Amazon listings, audited across every key area—from images to A+ content.

Insights You Can Use

Whether you're featured or just watching, you’ll get takeaways to improve your own listing instantly.

All the Critical Touchpoints

We dive into PPC, copy, visuals, reviews, and more—because fixing just one part isn't enough.

New Episodes, No Fluff

Fast-paced. Zero boring lectures. Just raw, honest audits that actually help.

SUBMIT YOUR LISTING

Hosted by Amazon Growth Strategist Edward Concepcion

Edward is an Amazon strategist known for turning underperforming listings into top-converting machines. With years of experience across supplements, beauty, and CPG, he brings a sharp eye and direct approach to every audit.

He’s helped dozens of brands break through plateaus—and he’s not afraid to call out what’s holding your listing back. This is your chance to learn what actually works.

Frequently Asked Questions

What exactly is this Amazon Listing Roast?

A fun, fast-paced video series where Amazon experts review and “roast” real product listings—breaking down what’s working, what’s not, and how to improve.

What will you review?

We’ll take a look at your:

Main image & gallery
Title & bullet points
A+ Content
Reviews & Q&A
Pricing, deals, and promotions
Trends (e.g., “Made in 🇨🇦/🇺🇸” or seasonal appeal)

Who’s doing the roasting?

A panel of Amazon experts from the team behind Seller Interactive and Seller Alliance. These are folks who manage top-performing brands and know what sells.

Do I have to be a Seller Alliance member to participate?

Nope! This is open to all Amazon sellers, whether you're in the Seller Alliance community or not.

How do I submit my listing?

Fill out a short form with your listing info. If selected, we’ll let you know if your listing gets selected, and before the episode goes live.

What's in it for me if my listing is selected?

If your listing is featured:

You get a lightning-style audit of your product listing
Actionable advice on how to improve your content, conversion, and visibility
A feature in the video (great exposure if you're building your brand)
A direct link to the episode once it’s live so you can share it
And hey—bragging rights if your listing holds up under the heat 🔥

Now Accepting Submissions!

Want Your Amazon Listing Roasted by Experts?

We’re filming a new video series where Amazon experts break down real listings—images, titles, A+ content, reviews, and more. Fast, brutally honest, and actually helpful.

Each episode features a listing, with real-time critiques and tips to boost your conversions. It’s totally free to join.

And nope—you don’t have to be a Seller Alliance member to apply.

SUBMIT YOUR LISTING TO BE CONSIDERED